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Showing posts from June, 2009

We the Consumers...

Marketing managers place the almighty consumer at the center of their efforts. And nothing wrong in it, after all the consumer is the king of the market. But does this make him arrogant? With increasing choices, a consumer does not think once before disposing a mean demeanor. To quote an example, some time back I went to crossword to indulge myself in reading. It was Saturday and something around 10.20 in the morning. What a morning it was, clear sky and light breeze. A perfect day for vacation.

Fresh and clad smartly, I entered the kingdom of books. Although I find almost the same books at the same place every time, the place thrills me. While I was looking around, picking and dropping books, I observed strange glances. The staff was looking at me rather uncomfortably. I ignored and continued my quest for the book I would partially read that day. I was the only 'outsider' in the shop then.

Some time later, a middle aged lady entered the shop. She looked in a hurry. …